Associations have come a long way over the past decade. Technology has continued to advance and social media has become the leading provider of news and entertainment. Association professionals have done their best to upgrade technology in order to appease members. If an association does not keep up with the latest trends, they are jeopardizing member engagement and retention. It may seem like a no-brainer to have a Twitter profile or a Facebook page to show off your association’s latest happenings.
However, i... Read More