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Association Professionals: The New Age of Salespeople

May 26, 2016 | By Amanda Simmons

Imagine going to your favorite retailer and asking the sales professional a question regarding a product. Now imagine them not knowing the answers to these questions. Would you be inclined to purchase the product? Probably not. Don’t make your members feel the same pain. For many associations, training staff members on the memberships they offer probably isn’t high on the priority list. Association executives may think that membership information is simply common knowledge. Unfortunately, that isn’t always the case. ... Read More

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