May 10, 2018

Enhanced email marketing is here

Enhanced email marketing is here

We are thrilled to announce our partnership with Higher Logic, a leader in marketing email solutions for associations, to offer an advanced email marketing automation solution for MemberSuite clients. The partnership emerged in an industry where association management software is needed for enhanced member engagement and marketing automation is a fast changing priority to impact engagement.

The integration will be available for customers to utilize immediately.

By seamlessly integrating with Membersuite, Higher Logic Marketing Automation (powered by Informz) enables users to create more personalized communications and automate many manual tasks from one integrated interface. With the integration, marketing campaigns are automated based on both demographic and engagement data with powerful and easy to use marketing tools. Features include:

  • Enhanced email deliverability
  • Visually appealing emails with no HTML knowledge required
  • Sophisticated marketing campaigns with abandonment, engagement scoring and much more created in minutes
  • 120 + actionable, real time reports available

Both organizations believe the partnership is a good strategic and cultural fit as both companies pride themselves on being tech innovators in their industry while continuing to value customer service. The symbiotic partnership makes both organizations more competitive in their industry and increases their market reach.

For more information regarding the partnership announcement or integration, contact