March 19, 2015
No matter the association’s focus or specialty, all associations tend to agree on one major principle: the importance of retaining current members and recruiting new ones.
In a time not so long ago, the Membership Director was given the difficult task of maintaining and successfully executing these two initiatives without the help of technology. Prior to the help of tools like modern association management software, e-marketing systems, and social media, the Membership Director relied on direct marketing, face-to-face networking, and word of mouth for a successful recruitment and retention year.
In an age where information is shared in a matter of seconds and instant communication across the globe is possible, the daily operations of the Membership Director look different than they did a decade ago. Technology is on your side to make you more efficient and effective in your role. Are you doing all that you can to harness it?
In MemberSuite's white paper - What Good Is An Association Without Members? - we will examine how to use technology to expand marketing efforts, identify and correct churn before it happens, and measure success in retention and recruitment initiatives.
Want to learn how to increase your association's membership recruitment and retention percentages with technology? Download What Good Is An Association Without Members? to discover how.