August 26, 2020

Announcing Engage 2020 Keynote Speakers

We are very excited to announce our keynote speakers for Engage 2020, MemberSuite's annual user conference: Tom Morrison and Ryan Costello.

Tom Morrison

Tom Morrison is a 1990 graduate of Florida State University with a B.S. in Finance and currently serves as CEO of the Metal Treating Institute and President of Tom Morrison & Associates. Tom is an award winning association executive with over 25 years of experience in business and association management having served as CEO of three different organizations. Through Tom’s leadership, his current association’s net worth has grown over 2,600% since 2006. Tom attributes this growth through embracing change, focusing on marketplace disruption and driving maximum value to the customer experience. In 2012 Tom was awarded the Association Executive of the Year by the Florida Society of Association Executives.

Tom has written two books on personal development and is a nationally sought-after professional speaker, having spoken at a over 100 top conferences the last 6 years. His focus is on the topics of future 4.0 thinking, market disruption, maximizing customer value & engagement and personal development.

Tom’s passion is inspiring people, associations and companies to maximize their success and seizing the opportunity by embracing the fast past changed he calls Future 4.0.

At Engage 2020, Tom will speak about How to Get Members to Scream Your Value - COVID Edition.

COVID-19 has disrupted every industry including associations. It has impacted retention, revenue and recruitment in ways never dreamed of causing many associations to rethink, reshape and revitalize their value propositions. Association CEO, Tom Morrison, will unpack what he calls Future 4.0 Thinking to turn the external forces now challenging associations into opportunities. In this session, you will learn the 10 keys to maximizing value and engagement and transforming your association into the digital age.

The keynote address will take place at 3:00 pm EST on Wednesday, September 30th at the Peach Auditorium in The Echo, and it’s open to all attendees.


Ryan Costello

At a time when there were virtually no platforms that could handle cloud-based event check-in, Ryan Costello set out to build a private tool to solve the challenges he faced with his own events in Washington, D.C. Since then, under his leadership, Event Farm (now a MemberSuite company) has built a robust event and experiential marketing platform used by hundreds of organizations including dozens of fortune 500 companies. Along the way, Costello has become one of the industry's leading innovators. Most recently, he led the product development effort for Event Farm's Experiential platform (EFx) that creates the most engaging interactive event experiences available on the market. He is a self-proclaimed design fanatic and his obsession with user experience has become a distinct competitive advantage of the company's offerings. He is a seasoned entrepreneur.

Prior to Event Farm/MemberSuite, he started and grew three different startups including one that sold in 2007. Costello graduated from Georgetown University with a degree in Computer Science and currently resides in Los Angeles, CA.

At Engage 2020, Ryan will be sharing "The 2020 Event Playbook for Associations."

A tactical session on the mechanics behind executing highly successful events for your association in 2020, which means navigating the challenges presented with COVID-19. We’ll discuss attendee, sponsor and exhibitor expectations in these challenging times. We’ll explore the pros/cons of various technologies and strategies required to produce effective fully virtual and hybrid events and share case studies from associations who have pivoted their events strategy and increased revenue.

The keynote address will take place at 11:15 am EST on Thursday, October 1st at the Peach Auditorium in The Echo and it’s open to all attendees.


About Engage

The purpose of Engage is to provide our customers with the opportunity to engage with each other, industry thought leaders, and the MemberSuite team. Join us from September 29th to October 1st at The Echo Virtual Campus, and come experience our newly revamped virtual conference. Register now!

About MemberSuite

MemberSuite is the premier software provider of association management and event technology solutions for nonprofits. With an intense focus on wowing our customers, our mission is to build innovative software solutions that empower organizational leaders to grow their businesses through highly effective engagement.