March 20, 2020

MemberSuite Announces Partnership with VirBELA

ATLANTA, GA - March 20, 2020 - VirBELA and MemberSuite announced the availability of a customizable virtual world for online event experiences that revolutionizes the way organizations host and attend events. Through this partnership, VirBELA, an immersive technology platform for business, events, and education, and Event Farm, MemberSuite’s event engagement platform, came together to bring to the market a solution called The Echo that allows event professionals to create, manage and host customizable virtual events and engage attendees.

“The majority of our clients are large corporations and universities who now are looking to host events without the fear of travel or large group settings,” said VirBELA Founder and President Alex Howland. “Our virtual world is a conduit to help communities emerge, grow and flourish in a way that typically requires travel for face-to-face collaboration. We create an experience that when people leave, they leave thinking about the people they met, the friendships they deepened, what they learned and the fun they had.”

There is an acute need for virtual meetings. This year more than $1 billion has already been lost in the events industry to cancellations. The new offering will benefit event hosts and attendees, providing unprecedented cost savings, while not compromising the ability to network.

“It was important to us that we adapt quickly to the changing business climate,” said Natalie Cheney, Membersuite’s Chief Executive Officer. “Many of our customers derive important revenue from events, so we understand that many businesses are forced to make rapid change. We intend to continue our mission and focus on bringing valued services that are aligned with our customers’ updated needs.”
“This is a whole new way of producing events and thinking about virtual solutions,” Ryan Costello, MemberSuite’s Chief Strategy Officer added. “This partnership is not just offering webinars or online video conference calls, we are immersing attendees in a virtual world completely customized for a particular experience. It is by far the closest thing I’ve seen to replicating events in the real world. It is vitally important to us and our clients that we maintain the overall event experience and, most importantly, the ability for humans to network and meet each other in authentic ways and this does that. Attendees are leaving these worlds inspired, educated, and connected.”

“Our technology is capable of supporting online conferences of any size and format. Think of VirBELA as the all-in-one virtual venue: convention center, stadium, hotel ballroom, break-out rooms. All that’s needed is the event technology overlay, design experience and audiences that are ready to be engaged in compelling ways, which is where MemberSuite’s Event Farm technology comes in and knocks it out of the park,” said Howland.

Discover an entirely new way to host events. To learn more visit

About VirBELA

VirBELA is an immersive technology platform for business, events and education. Its modern, cloud-based environment provides a virtual experience for workers, attendees, students and more to communicate, collaborate, meet and socialize. For more information, visit the company’s website at

About Event Farm

Event Farm, a MemberSuite company, is an experiential marketing platform: invitations, guest registration, and digital activations designed specifically to promote brands and engage targeted audiences at events.

About MemberSuite

MemberSuite is the premier software provider of association management solutions and event engagement technology for organizations of all sizes. With an intense focus on wowing our customers, our mission is to build innovative software solutions that empower organizational leaders to grow their businesses through highly effective engagement.