Webinars & Videos

Strategies to Engage and Retain Your Member Base

Strategies to Engage and Retain Your Member Base

Every year associations set goals to grow and engage their member base and implement a range of strategies designed to achieve these goals. However, many associations fail to meet these goals because they're not able to effectively convey their value proposition. When associations struggle to communicate the value of and benefits associated with membership, it can adversely impact the organization’s membership engagement and retention efforts. This webinar will help you answer questions like:

  • Will members engage after joining?
  • Do members find value in what our association offers?
  • Will members know how we can assist them?
  • Are our online tools “easy” enough for members to use?
  • Will they buy more from us? What? And how much?
  • What offerings are we missing?