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A Guide to Data Governance

A Guide to Data Governance

A Guide to Data Governance

When Marketing General Inc. (MGI) asked association professionals what keeps them up at night for its membership marketing benchmarking report*, the answers included :

  • Data hygiene
  • Data quality
  • Mining data with a limited staff

Data-informed decisions and organizational culture change may seem like lofty goals, but they’re realistic ones. Read on to learn how you can achieve them by taking steps to get your data house in order with data governance.