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How to Develop a Marketing Segmentation Strategy

How to Develop a Marketing Segmentation Strategy

How to Develop a Marketing Segmentation Strategy

Segmentation is the art and science of splitting your target audience or market into groups based on their behavior, interests, demographics, or other characteristics. Members, customers, attendees, and prospects expect some level of personalized or, at least, relevant messaging and content from every organization they interact with. When you segment your email marketing lists and tailor messaging and content accordingly, it proves you understand the email recipient and increases the value of your organization, which leads to better email performance.

Download this white paper to learn how to develop a marketing segmentation strategy by identifying marketing segments and a compelling value proposition.