Members: They keep your association running. Without them, all of your hard work would be for nothing. While it’s critical to retain current members, it would be impossible to do that without recruiting them first.
Recruiting members, though, is a constant challenge. What types of members do you want to recruit? What is a good recruitment percentage? How do you spread awareness to increase recruitment? Recruitment tactics have evolved with the help of modern technology. Technology can help boost awareness, enhance communications, and improve the registration process - all helping you to increase your membership.
In this white paper, we will examine the changing face of recruitment, using technology in your recruitment efforts, and how to evaluate success in recruitment initiatives.