Members are the heartbeat that keeps many organizations alive. While it may seem that recruiting new members is the highest priority, member retention is just as important. Keeping current members engaged and showing them that you care is vital. You must not only show members that you know who they are, but that you know what they need.
Associations have come a long way over the past decade. Technology has continued to advance and social media has become the leading provider of news and entertainment. Technology is on your side to make you more efficient and effective in your role. Are you doing all that you can to harness it?
In this white paper, we will examine how to use technology to provide value, expand marketing efforts, and engage and retain members.