White Papers

Metrics That Move The Needle

Metrics That Move The Needle

Measuring Member Engagement and Assessing the health of your organization

As a staff member, it's likely that you're wearing multiple hats, are strapped for time and are being asked to produce a number of metrics and reporting for your management. In the rush to meet deadlines and get everything done, it's important to remember to occasionally take a step back and consider whether the metrics you're producing, or being asked to produce, are truly beneficial in helping you understand your organization’s performance:
  • Membership metrics can help you assess the health of your organization.
  • Engagement metrics can help you see where your engagement strategies and tactics are working and where there’s still room for improvement.

Download the white paper to learn which membership and engagement metrics you should be tracking and how to review them to spot patterns and correlations. What you learn from these metrics will help you identify wins, set benchmarks, and adjust your membership engagement plan.