Conferences and events are the centerpiece of many associations’ annual activities and a highlight for both members and prospects that attend. These prospects are the “warmest” membership leads. They already believe your event is worth their time and money, so they’ll likely be a receptive audience to your membership recruitment efforts too.
In order to successfully recruit and market the value your organization offers, it is imperative to have a strategy in place to ensure their non-member experience sets the right foundation and gives them a taste of what they could be getting with membership.
Download the white paper to learn ideas you could be leveraging to market membership to your attendees before, during, and after your events.