White Papers

Advocating for Your Success

Advocating for Your Success

Understanding the Role & Value of a Dedicated Customer Success Manager

Technology, in particular Association Management Software (AMS), has made a significant impact on the way organizations do business. Through features and functionality, the AMS has taken the place of archaic processes and procedures.

But because of its complexities, the AMS can be a tricky tool to get the hang of and it can be difficult, at times, to realize its full value. That is why Customer Success Manager (CSM) is a vital component to consider when selecting an AMS vendor.

Don't know what a CSM is? This white paper will explain:

  • The concept of Customer Success and its benefits
  • How and when a Customer Success Manager is involved in the customer process
  • The difference between Customer Success, Customer Support, and Professional Services