White Papers

Sponsorship: A New Approach

Sponsorship: A New Approach

Sponsorship: A New Approach

Sponsorships play a critical role in an association’s non-dues revenue mix. You count on generating non-dues revenue to help fund new and existing programs and to subsidize other expenses. But sponsorship “best practices” are stuck in a tradition-bound rut that isn’t delivering the best value to either associations or their sponsors.

Many association professionals say sponsorship revenue is decreasing. Because of this downward trend, sponsorship is becoming more professionalized and many associations are realizing it’s time to change their approach to sponsorship.

Download the white paper to learn about a new sponsorship approach that will help you develop strategic partnerships, increase non-dues revenue, and solve content creation issues.