White Papers

Tracking Member Engagement

Tracking Member Engagement

Managing & Measuring Your Community of Members

Engagement. It's the buzzword that just won't go away - and for good reason. Engagement metrics are the best way to determine if your members are happy and receiving value from your organization.

Are and your staff struggling with engagement tracking? This white paper can help:

  • Develop a baseline for engagement with suggested metrics
  • Expert insight for data collection
  • Advice from a former Executive Director for tracking membership engagement and how it affected her association