January 8, 2015
It’s a new year and a chance to hit the reset button. Now is the time to rethink the processes your association has in place for everything from membership engagement, building communities, social media, and more. For our modern associations, when was the last time you took a deep dive into your association management system (AMS)? Is your AMS able to meet all of your association’s needed? When it comes to digitally managing your association, you need to constantly assess your processes and look for ways to improve operational efficiency. Here are a few resolutions for your association in 2015.
Do you have your association’s membership data stored in several different places? If you’re keeping data in your LMS, your CRM, and in your CMS, plus you accounting application, it’s time to consolidate your membership into your AMS. Get rid of those data silos! Use your AMS to house all of your membership data in one system.
If your fiscal year ended with the calendar year, hopefully you’ve started working on your association’s financial reports. Don’t wait for the auditors to come in and spot a discrepancy. The first way associations can get into trouble when the auditor shows up is because you failed to recognize revenue in your AMS, especially if you’ve deferred revenue for membership dues.
Your association members expect your events to be bigger, bolder, and more innovative than the prior year. Has your event management team discussed ways to modernize your next conference? Check out 5 ways to modernize your association’s events including group registration, digital lead retrieval, using an application for your smartphone, and publicizing your event on social media.
Is your association still relying on spreadsheets to manage your membership? You've probably thought about getting some type of software or technology to help your association prepare for the future, but trying to find the right association management software can be a daunting task.
Does your association have any resolutions for 2015? Let us know in the comments section below.
Check out our 10 questions associations should ask before choosing an AMS.