May 9, 2016
A guest blog post by Informz
What’s the first thing you think about when it comes to marketing automation? Is it the advanced technology? Is it the powerful ability to personalize on levels you’ve never reached before? Is it the hope that you’ll reduce manual work and have more successful digital marketing campaigns? For most marketers, it’s all of the above.
Automating campaigns will make your organization more efficient and more effective. You can expect to reap tangible benefits such as:
When you combine the power of marketing automation technology with the rich data from your AMS, that’s when your messages become even more impactful. A database full of information on your members that can help you personalize your communications can easily translate into more revenue for your association.
Informz clients are taking the powerful data from their AMS and using it to reengage lapsed members. One client, for example, noticed that membership had taken a dip, and the steady decrease in membership renewals was quickly growing the number of lapsed members. The association pulled lists of lapsed members from their database and strategized with Informz Consulting Services to purposefully win back lapsed members using automated campaigns. In just 45 days’ time, the association had nearly 800 members rejoin the organization, bringing in over $64,000 in membership dues.
Here's how they did it.
What data do you have right at your fingertips in your AMS that can utilized in automated campaigns to bring in new (or lapsed) members? Before you start planning your next automated campaign, make sure you’re optimizing your communications with the latest and greatest data in your database, and watch conversion rates soar.
For more information on automated campaigns, get your free copy of How to Create Effective Automated Campaigns.
Informz is marketing sophistication, made simple. Our powerful email marketing platform, marketing automation tools and expert services, are built to help nonprofits and associations tell compelling stories, create real connections and drive real results. Learn why over 1,400 organizations have chosen Informz and consistently rank us #1 in client satisfaction.