October 18, 2016
If your association is like any other local society for association executives, you love your events. very year, your staff and members alike can’t wait to convene at ASAE’s Annual Meeting & Exposition to share ideas, learn something new and network with like-minds. For many of you, your staff spends countless months preparing for your own annual event, meeting or exposition. This event is the mother-load of them all for your association. Not only does this event keep your members engaged, it brings a little revenue into the equation as well. Win-win, right?
What about the seasonal events that your association conducts? Often times, the attendance rates for these events falter in comparison to the big kahunas. You may be wondering how your association can get all of your association-loving members to these smaller events.
Whether it’s a bi-monthly luncheon, business meeting or lecture series: these events matter. Your seasonal events deserve just as much attention, planning and organization as your heavy hitters. At the end of the day, your members value obtaining knowledge about association management. It’s important that you give them as many opportunities to learn, grow and connect as possible.
We all know that "the" event of the year is usually your annul meeting, but that doesn't mean your members need to know that. It's important to promote your seasonal events as wholeheartedly as your annual.
If there is one thing that association professionals love, it's social media. You can find them all over Twitter, diving into relevant, industry-related conversations. Why not start there?
E-Marketing is one of the most efficient and cost-effective ways to reach a large audience. Why not utilize this method to promote your association's events?
One of the largest deterrents that make members opt out of an event is an outdated, rigorous registration process. Think about it: who wants to fight to attend something that is meant to be beneficial? To increase your seasonal event attendance, you will need to make the registration process a breeze.
Chances are, your members are very accustomed to the event registration process, as their association has its own method. Impress your members with a streamlined registration process within your AMS.
Pro Tip: To give members a distinct experience, allow them to customize their event details in your AMS. Whether it’s inputting a discount code, or a specific dietary restriction, members will have a voice to create a personal experience. This can all be completed in their member portal, it’s that easy!
One of the major objectives of the Society of Association Executives is to have members convene and connect. Your members love learning about association management and connecting with like-minds. Don’t do them a disservice, it’s time to make sure that they attend all of your events.